What does it take to go from sleeping in your car to having your own drink in Costco, Total Wine, and Dodger Stadium? Diego Noboa of Chicos Toxicos sits down on Self Made CBRN to break down the real story behind one of the fastest growing friend group channels on YouTube and the launch of Amigos Toxicos.
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Diego: https://www.instagram.com/diegovnoboa/
https://www.instagram.com/chicostoxico/
Time Chapters
0:00 - Intro
2:20 - The Chicos Surprise Saul With a Gift
5:51 - Why Business Is a Sport
8:19 - What Separates Creators Who Go Pro
10:12 - When Do You Pivot?
11:19 - The JetBlue Break Room Moment
12:15 - Motivation Minute With Diego
15:20 - Fired, in Debt, and All In on Content
19:16 - Why Most Friend Group Channels Fail
26:41 - Was Business School Worth It
34:39 - Should You Move in Silence?
40:50 - Handling Backlash Over Drink Prices
50:35 - His Promise to God
52:46 - Ideas Want to Be Created
53:44 - He Dreamt the Amigos Commercial
57:22 - The Mark Cuban Email
1:06:28 - Nobody Makes It Alone
1:12:26 - Letting People Go
1:22:03 - When Your Partner Doesn’t See the Vision
1:26:33 - Moving Across the Country With Nothing
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Tiktok: http://www.tiktok.com/@saulvgomez
Song: Sali CBRN - 8onthebeat https://www.youtube.com/watch?v=FxYwxKriK_o&list=RDFxYwxKriK_o&start_radio=1